Category management

Market research and analysis

Business intelligence and market analysis in France and abroad are behind the Solinest "Efficient Consumer Response": a comprehensive understanding of shoppers and consumption trends.

 

A broad category overview

Solinest has built up its multi-category product expertise at the check out, on the grocery shelf (both sweet and salty), as well as on the beverages shelf, the fresh and ultra-fresh product aisle and the produce shelf.

Half way between brand marketing and FMCG buying, this category know-how offers real added value:

 

FOR OUR BRAND PARTNERS

  • Information on consumption trends,
  • Provision of costed data and market analyses,
  • Advice on brand strategy, label development and product categories.

 

FOR OUR CLIENT DISTRIBUTORS

  • Help with the selection of product assortments in response to market needs (innovative and stand-out high potential products),
  • Proposed category solutions to be developed in-store (multiple display offers, custom display units and dressings for maximum visibility),
  • Analysis and merchandising recommendations to optimise sales.

 

This is how the Solinest Efficient Consumer Response (ECR) unites brand partners and client distributors, focusing on shared objectives: satisfying consumer need and growing turnover.