Category management
Market research and analysis
Business intelligence and market analysis in France and abroad are behind the Solinest "Efficient Consumer Response": a comprehensive understanding of shoppers and consumption trends.
A broad category overview
Solinest has built up its multi-category product expertise at the check out, on the grocery shelf (both sweet and salty), as well as on the beverages shelf, the fresh and ultra-fresh product aisle and the produce shelf.
Half way between brand marketing and FMCG buying, this category know-how offers real added value:
FOR OUR BRAND PARTNERS
- Information on consumption trends,
- Provision of costed data and market analyses,
- Advice on brand strategy, label development and product categories.
FOR OUR CLIENT DISTRIBUTORS
- Help with the selection of product assortments in response to market needs (innovative and stand-out high potential products),
- Proposed category solutions to be developed in-store (multiple display offers, custom display units and dressings for maximum visibility),
- Analysis and merchandising recommendations to optimise sales.
This is how the Solinest Efficient Consumer Response (ECR) unites brand partners and client distributors, focusing on shared objectives: satisfying consumer need and growing turnover.