Private Label Development

Private Label Brands on the grocery shelf (sweet and salty)

In addition to national partner brands, Solinest also markets a broad range of private label brands.

To do so, our teams get involved in the key stages of Private Label Brand product development:

COMMERCIAL DEVELOPMENT

  • Identification of needs with industrial partners,
  • Commercial proposals to retailers,
  • Client relations management.

quality

  • Drafting of specifications,
  • Quality audit and Tracking.

packaging

  • Creation of packs,
  • Adaptation to regulatory standards (labelling, etc.).

Solinest has been developing this know-how since the 1980s in tandem with reliable industrial partners (Griesson, Europatisserie, Cornu, Tyrrells, etc.).

160 Private Label Brand product references

Filled teatime treats and Genoa cakes, cookies, chocolate fingers, wafers, chocolate-coated butter biscuits, fancy biscuits, salty puff pastry flutes and palmiers…. Solinest markets nearly 160 product references as Private Label brands. 

  • Chocolate and milk

  • Cookies

  • Chocolate-coated butter biscuits

  • Milk chocolate fingers

  • White chocolate fingers

  • Wafers

  • Filled Genoa cakes

  • Salty puff pastry flutes